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eCommerce Insights

Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

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Alt Text Isn't an Accessibility Checkbox
Accessibility

Alt Text Isn't an Accessibility Checkbox

Six colourways, one alt tag: "product image." Generic alt text doesn't just fail accessibility audits, it erases the one thing your catalogue has to...

MQ
Muhammad Qasim Tufail
·Aug 27, 2026 5 min
Can an AI agent actually buy from your store?
Accessibility

Can an AI agent actually buy from your store?

Shopify has already built the agentic commerce plumbing for you. What stops an AI agent buying is your theme. Here are the four failures...

MQ
Muhammad Qasim Tufail
·Aug 19, 2026 6 min

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