Lighthouse, Shopify's web performance reports, the Rich Results Test and a real phone. What to run, what to write down, and which numbers matter.
AI tools give correct general advice about your Shopify store without seeing your analytics, theme or apps. Here's what that leaves out.
A recommendation engine is only as good as the catalogue and customer data underneath it. Why the boring foundation work is the AI project.
A "subscribe and save" checkbox isn't a subscription program. What it takes to turn a repeat-purchase habit into a product customers actually join.