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AI Discoverability
The Description an AI Reads Is Not the One on Your Page
Your theme flattens the product description into structured data before a machine ever reads it. That stripped-down version is usually a packing list. Here...
Australian eCommerce
Your Collection Pages Are Hiding the Products
Hero images and stacked filters push the first product a screen and a half down on mobile. Measure the distance, then decide what earns...
Australian eCommerce
How Far Down Is Your Add-to-Cart Button? Go and Measure It.
A five-minute measurement that tells you more about your mobile product page than any heatmap. The method, the number to beat, and the reordering...