More articles
Choice Architecture
Fifty-Five Combinations and No Guidance: Fixing Choice Architecture on Specialist Ranges
A first-time buyer facing 55 product combinations doesn't want the full range, they want a starting point. Why the quiz app already installed usually...
AI Discoverability
Shopify Categories and Category Metafields: The Unglamorous Work Behind AI Visibility
Assigning Shopify's standard categories unlocks the attribute fields machines shop with. What's usually missing, and which products to fix first.
AI Discoverability
The Same Product Has Four Different Names on Your Site
Admin title, SEO title, H1 and menu label all disagree about what the product is called. A one-hour spreadsheet audit to get your store...