More articles
Core Web Vitals
You're Sending 750px Images Into a 285px Space
Compression apps re-solve a problem Shopify's CDN already handles. The waste is the gap between rendered size and intrinsic size, and it takes two...
AI Discoverability
Your Storefront Says One Brand, Your Data Says Another
Rebrands stop at about eighty per cent. The old name survives in your schema brand field, logo alt text and order emails, where machines...
Rebranding
A 302 Is Not a 301, and Your Old Domain Is Leaking
The 302-loses-authority story is wrong, and the real cost of a temporary redirect is worse. How to check what your old domain is actually...