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AI Discoverability
Your Storefront Says One Brand, Your Data Says Another
Rebrands stop at about eighty per cent. The old name survives in your schema brand field, logo alt text and order emails, where machines...
Rebranding
A 302 Is Not a 301, and Your Old Domain Is Leaking
The 302-loses-authority story is wrong, and the real cost of a temporary redirect is worse. How to check what your old domain is actually...
Australian eCommerce
Three Things Missing From Your Collection Page Product Cards
Star ratings, unit pricing and real price context are usually already sitting in your Shopify data. Here is why they rarely make it onto...