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Content Strategy
Health, Safety and Money Claims: What Needs an Expert Name Against It
"Supports joint health." Says who? Why unattributed claims in pet, supplement, skincare and baby categories are a liability question before an SEO one.
eCommerce Insights
Text Baked Into an Image Can't Be Read by Anyone
Your best line, "free shipping over $100, ends Sunday," rendered as a JPEG. Real text does the same job and costs nothing extra to...
Accessibility
Alt Text Isn't an Accessibility Checkbox
Six colourways, one alt tag: "product image." Generic alt text doesn't just fail accessibility audits, it erases the one thing your catalogue has to...