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Core Web Vitals
When Your Support Chat Widget Is the Slowest Thing on Your Homepage
Your chat widget's stylesheet and fonts are loading ahead of your hero image. Here's how to spot it and what's safe to defer.
Conversion Rate Optimisation
Four Hundred Reviews and None of Them Where They Count
Your Google Business Profile is full of five-star reviews. Your product pages are nearly bare. Here's why that split happens and how to fix...
Conversion Rate Optimisation
The Popup, the Chat Widget and the Sticky Bar Are Fighting Each Other
On a 390px screen, three separate apps assume they own the bottom of the viewport. What that costs, and the order that actually works.