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AI & eCommerce
Why the AI Personalisation Project Should Be Last, Not First
A recommendation engine is only as good as the catalogue and customer data underneath it. Why the boring foundation work is the AI project.
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Subscription Is a Product, Not a Checkbox
A "subscribe and save" checkbox isn't a subscription program. What it takes to turn a repeat-purchase habit into a product customers actually join.
Customer Data
Capture the Data at the First Purchase, Not the Third
The pet's name, the child's age, the skin type — customers will tell you at the first purchase. Where to ask on Shopify and...