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Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

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Why the AI Personalisation Project Should Be Last, Not First
AI & eCommerce

Why the AI Personalisation Project Should Be Last, Not First

A recommendation engine is only as good as the catalogue and customer data underneath it. Why the boring foundation work is the AI project.

MQ
Muhammad Qasim Tufail
·Sep 02, 2026 4 min
Google AI Mode Hits 1 Billion Users — What It Means for Your Australian Shopify Store
AI & eCommerce

Google AI Mode Hits 1 Billion Users — What It Means for Your Australian Shopify Store

Google AI Mode now has over 1 billion monthly users, and 93% of shopping sessions never leave Google. Here's how Australian Shopify merchants can...

MQ
Muhammad Qasim Tufail
·Jun 10, 2026 4 min

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