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eCommerce Insights

Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

2 articles published
Latest article
Core Web Vitals

Are You Paying Twice For the Same Job?

Two email platforms, three analytics scripts, a session recorder nobody opens. A 45-minute inventory that finds the duplicates, and what they cost beyond the subscription.

MQ
Muhammad Qasim Tufail
·
August 21, 2026
·
4 min read
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Are You Paying Twice For the Same Job?
More articles
You're Sending 750px Images Into a 285px Space
Core Web Vitals

You're Sending 750px Images Into a 285px Space

Compression apps re-solve a problem Shopify's CDN already handles. The waste is the gap between rendered size and intrinsic size, and it takes two...

MQ
Muhammad Qasim Tufail
·Aug 21, 2026 4 min

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