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Core Web Vitals
How to Audit Your Own Shopify Store in an Afternoon (Free Tools Only)
Lighthouse, Shopify's web performance reports, the Rich Results Test and a real phone. What to run, what to write down, and which numbers matter.
Core Web Vitals
Layout Shift Is Why Customers Tap the Wrong Thing
Cumulative Layout Shift isn't an abstract technical score, it's the reason a shopper's thumb lands on the wrong button. Here's how to find the...
Core Web Vitals
Stop Chasing a Green Lighthouse Score
A perfect Lighthouse score isn't what Google ranks you on, and it isn't free either. Here's what actually maps to lost revenue, and what's...