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eCommerce Insights

Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

2 articles published
Latest article
eCommerce Audit

Are You Paying Twice For the Same Job?

Two email platforms, three analytics scripts, a session recorder nobody opens. A 45-minute inventory that finds the duplicates, and what they cost beyond the subscription.

MQ
Muhammad Qasim Tufail
·
August 21, 2026
·
4 min read
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Are You Paying Twice For the Same Job?
More articles
Five years of ad spend and a flat revenue line: where to look before you fire another agency
eCommerce Audit

Five years of ad spend and a flat revenue line: where to look before you fire another agency

Three agencies, five years, and a revenue line that won't move. Before you brief a fourth, check the four things on your Shopify store...

MQ
Muhammad Qasim Tufail
·Aug 19, 2026 6 min

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