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Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

3 articles published
Latest article
Page Speed

Are You Paying Twice For the Same Job?

Two email platforms, three analytics scripts, a session recorder nobody opens. A 45-minute inventory that finds the duplicates, and what they cost beyond the subscription.

MQ
Muhammad Qasim Tufail
·
August 21, 2026
·
4 min read
Read article
Are You Paying Twice For the Same Job?
More articles
You're Sending 750px Images Into a 285px Space
Page Speed

You're Sending 750px Images Into a 285px Space

Compression apps re-solve a problem Shopify's CDN already handles. The waste is the gap between rendered size and intrinsic size, and it takes two...

MQ
Muhammad Qasim Tufail
·Aug 21, 2026 4 min
Your Collection Pages Are Hiding the Products
Page Speed

Your Collection Pages Are Hiding the Products

Hero images and stacked filters push the first product a screen and a half down on mobile. Measure the distance, then decide what earns...

MQ
Muhammad Qasim Tufail
·Aug 19, 2026 3 min

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