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Shopify Strategy
Five years of ad spend and a flat revenue line: where to look before you fire another agency
Three agencies, five years, and a revenue line that won't move. Before you brief a fourth, check the four things on your Shopify store...
Shopify Strategy
Structuring Your Store's Data for the AI Era — What Google's Open Knowledge Format Means for Shopify Merchants
Google's new Open Knowledge Format shows how to organise business data for AI agents — and why Australian Shopify merchants should pay attention now.
Shopify Strategy
Amazon Is Generating AI Product Images in Search — What It Signals for Your Shopify Store
Amazon now shows AI-generated product images in search results. Here's what the shift to visual, AI-led discovery means for Australian Shopify merchants.