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eCommerce Insights

Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

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The Squeaky Wheel Illusion — Why Your Comment Section Lies About Your Shopify Store
Social Commerce

The Squeaky Wheel Illusion — Why Your Comment Section Lies About Your Shopify Store

Angry comments feel like the whole story, but they rarely are. Here's how Australian Shopify merchants can read sentiment accurately and protect brand equity.

BC
beCommerce
·Jun 01, 2026 3 min
Instagram Reels Is Now a Sales Channel: What Australian Shopify Merchants Need to Know
Social Commerce

Instagram Reels Is Now a Sales Channel: What Australian Shopify Merchants Need to Know

Instagram Reels now supports native affiliate product tagging — here's what Shopify merchants in Australia need to set up before the full rollout lands.

BC
beCommerce
·Apr 16, 2026 3 min

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