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eCommerce Insights

Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

2 articles published
Google Just Built a Search Index for AI Agents — Here's Why Shopify Merchants Should Care
AI Search

Google Just Built a Search Index for AI Agents — Here's Why Shopify Merchants Should Care

Google's new Agentic Resource Discovery creates a second search index built for AI agents, not people. Here's what it means for Australian Shopify stores.

The 13x Opportunity: Why AI-Driven Shoppers Are Your Most Valuable Customers in 2026
AI Search

The 13x Opportunity: Why AI-Driven Shoppers Are Your Most Valuable Customers in 2026

Shopify data shows AI-referred shoppers convert 49% better and spend 14% more. Here's what Australian eCommerce merchants need to do to capture this high-intent...

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