beCommerce

eCommerce Insights

Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

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Content That Stopped in 2023
Content Strategy

Content That Stopped in 2023

Your last blog post is three years old and every visitor can see the date. What a stalled blog quietly costs, and a cadence...

MQ
Muhammad Qasim Tufail
·Aug 31, 2026 4 min
Health, Safety and Money Claims: What Needs an Expert Name Against It
Content Strategy

Health, Safety and Money Claims: What Needs an Expert Name Against It

"Supports joint health." Says who? Why unattributed claims in pet, supplement, skincare and baby categories are a liability question before an SEO one.

MQ
Muhammad Qasim Tufail
·Aug 31, 2026 5 min

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