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Conversion Rate Optimisation
The Popup, the Chat Widget and the Sticky Bar Are Fighting Each Other
On a 390px screen, three separate apps assume they own the bottom of the viewport. What that costs, and the order that actually works.
Conversion Rate Optimisation
Fifty-Five Combinations and No Guidance: Fixing Choice Architecture on Specialist Ranges
A first-time buyer facing 55 product combinations doesn't want the full range, they want a starting point. Why the quiz app already installed usually...
Conversion Rate Optimisation
One Colour for the Action You Want
When every button on your store shares one colour, nothing leads. How button hierarchy works on Shopify, and a two-minute grayscale test to check...