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Practical guides, strategies and analysis for Australian Shopify merchants — written by people who build stores for a living.

8 articles published
Latest article
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AI Search and Google Are Doing Different Jobs for Your Shopify Store, and One Fix Helps Both

Shopify's Q2 data shows AI-referred shoppers convert about twice as well on research-heavy purchases. What that means for Australian stores, and the one job to do first.

MQ
Muhammad Qasim Tufail
·
September 18, 2026
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4 min read
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AI Search and Google Are Doing Different Jobs for Your Shopify Store, and One Fix Helps Both
More articles
Why the AI Personalisation Project Should Be Last, Not First
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Why the AI Personalisation Project Should Be Last, Not First

A recommendation engine is only as good as the catalogue and customer data underneath it. Why the boring foundation work is the AI project.

MQ
Muhammad Qasim Tufail
·Sep 02, 2026 4 min
Alt Text Isn't an Accessibility Checkbox
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Alt Text Isn't an Accessibility Checkbox

Six colourways, one alt tag: "product image." Generic alt text doesn't just fail accessibility audits, it erases the one thing your catalogue has to...

MQ
Muhammad Qasim Tufail
·Aug 27, 2026 5 min
Shopify Categories and Category Metafields: The Unglamorous Work Behind AI Visibility
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Shopify Categories and Category Metafields: The Unglamorous Work Behind AI Visibility

Assigning Shopify's standard categories unlocks the attribute fields machines shop with. What's usually missing, and which products to fix first.

MQ
Muhammad Qasim Tufail
·Aug 27, 2026 4 min

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