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Structured Data
How to Audit Your Own Shopify Store in an Afternoon (Free Tools Only)
Lighthouse, Shopify's web performance reports, the Rich Results Test and a real phone. What to run, what to write down, and which numbers matter.
Structured Data
Delivery and Returns Are Missing From Your Structured Data
The shipping and returns answers on your site are invisible to Google and AI agents. The schema fields that fix it, and how to...
Structured Data
Four Hundred Reviews and None of Them Where They Count
Your Google Business Profile is full of five-star reviews. Your product pages are nearly bare. Here's why that split happens and how to fix...