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Structured Data
Your Storefront Says One Brand, Your Data Says Another
Rebrands stop at about eighty per cent. The old name survives in your schema brand field, logo alt text and order emails, where machines...
Structured Data
The Description an AI Reads Is Not the One on Your Page
Your theme flattens the product description into structured data before a machine ever reads it. That stripped-down version is usually a packing list. Here...
Structured Data
Can an AI agent actually buy from your store?
Shopify has already built the agentic commerce plumbing for you. What stops an AI agent buying is your theme. Here are the four failures...